| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Parsippany, NJ (July 28, 1999) – Today, ERA Franchise Systems LLC announced the appointment of Deborah Meeks as Vice President of Marketing.
Based at ERA headquarters in Parsippany, New Jersey, Meeks will oversee the planning and implementation of all marketing initiatives, including advertising, public relations, event marketing, direct marketing and the growing ERA marketing presence on the World Wide Web. She will also be working closely with franchisees to assist them to optimize the value of association with ERA. Meeks will report directly to ERA President and CEO, Peter Burgdorff.
Meeks joins ERA after seven years with Prime Hospitality Corporation where she served as Vice President of Sales. In that capacity, she was responsible for sales and marketing activities for many of the world's premier brands, including Radisson, Sheraton, Ramada, Hilton and Holiday Inn. As a regional sales director, she worked directly with property managers and sales directors on staff selection, strategic planning, rate positioning, advertising and budgeting.
"Like hospitality, real estate is an industry where success depends on personal relationships," Meeks says. "Buying or selling a home is an enormous event in a person's life. It is also a time when relationships matter most. My goal is to strengthen the 'Always There For YouSM' campaign, and show consumers that ERA Real Estate professionals truly embody that spirit."
Peter Burgdorff, President and CEO, ERA Real Estate, added, "I am confident that Deborah's expertise in sales and marketing – and her experience in understanding the needs of franchise owners and operators – will be a tremendous asset to our strategic marketing efforts."
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 29,000 brokers and sales associates throughout the United States and 19 other countries. ERA is available to consumers on the Internet at www.era.com.
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